Why would I switch my coffee?

Not only is climate change affecting coffee, but coffee accelerates climate change.

Our beloved beverage is the second most consumed beverage in the world (after water) and it ranks 5th among the most polluting crops. 

It is a resource intensive crop that takes up to 37 gallons of water for 1 cup of coffee and creates 28.53kg of carbon emissions per 1kg of coffee.

Climate change is coming for traditional coffee

All that climate change accelerated by the results of growing coffee, you know what that affects? Coffee. Seriously, the coffee you know and love is killing itself.

The coffee bean belt, aka the area around the equator and the strip of land where the most coffee is grown, is extremely susceptible to climate change. Increases in temperature and extreme weather are wiping out coffee crops and leaving your neighborhood pour-over spot and espresso martini bar literally high and dry.

Thirsty for change? Us too.

Our goal is to replace the coffee that is produced in conditions that are detrimental to the environment, we are talking about the monocultures that clear football-sized gaps in the middle of the Amazon.

Thanks to creative fermentation, crop substitutes, and the perfect team of coffee geeks, we can now take action. Our coffee rises up to the climate challenge.

But What About the Coffee Farmers?

As climate conditions continue to worsen coffee farmers are suffering the worse part. Although most coffee in the world is produced by smallholder farmers, 80% of coffee farmers live below the poverty line. In the long and inefficient value chain of coffee, farmers end with just 1-2% of the final value of your cup of coffee. 

As we revolutionize the industry we are bringing farmers with us. As a starting point, we are partnering with an organization to help farmers transition into agroforestry systems, and intercropping climate-resilient crops. Which will provide them with a higher income per pound of product. 

With crop substitutes that use less water and produce fewer emissions during coffee production, Minus helps the farmers and the planet.

Coffee that rises up to the climate challenge.