Why would I switch my coffee?


Not only is climate change affecting coffee but COMMODITY coffee is accelerating climate change. 

Commodity or monoculture coffee is a resource-intensive crop that takes up to 37 gallons of water for 1 cup of coffee and creates 28.35 kg of carbon emissions per 1 kg of coffee.

This makes our beloved beverage (the second most consumed beverage in the world after water) rank 5th among the most polluting crops in our food chain.

Climate change is coming for traditional coffee

All that climate change accelerated by the results of growing monoculture coffee, you know what that affects? Coffee.

The coffee bean belt, aka the area around the equator and the strip of land where the most coffee is grown, is extremely susceptible to climate change. Increases in temperature and extreme weather are wiping out coffee crops and leaving your neighborhood pour-over spot and espresso martini bar high and dry.

Thirsty for change? Us too.

Our goal is to replace the coffee that is produced in conditions that are detrimental to the environment, we are talking about the monocultures that clear football-sized gaps in the middle of the Amazon.

Thanks to creative fermentation, crop substitutes, and the perfect team of coffee geeks, we can now take action. Our coffee rises up to the climate challenge.

But What About the Coffee Farmers?

As climate conditions continue to worsen coffee farmers are suffering the worse part. Although most coffee in the world is produced by smallholder farmers, 80% of coffee farmers live below the poverty line. In the long and inefficient value chain of coffee, farmers end with just 1-2% of the final value of your cup of coffee. 

As we revolutionize the industry we are bringing farmers with us. As a starting point, we are partnering with Doselva, an organization that supports coffee farmers by providing agricultural assistance, promoting intercropping climate-resilient practices and supplying high-quality seeds. Which will provide them with a higher income per pound of product. 

With crop substitutes that use less water and produce fewer emissions during coffee production, Minus helps the farmers and the planet.

Coffee that rises up to the climate challenge.