WHY COFFEE MINUS THE BEANS?
CLIMATE CHANGE IS THREATENING COFFEE.
Coffee production is double trouble. It contributes to AND suffers from the effects of climate change. So we got to work to protect our favorite ritual and our home planet. Minus produces coffee with less water, less environmental damage, and shorter supply chains. It’s coffee minus the beans.
Minus Coffee gives you that legendary coffee taste and all the morning pick-me-up you crave, while also leaving you proud that you’re doing your part to help unf**k the planet.
Minus' purpose is twofold.
Provide people who are obsessed with good coffee and the planet an alternative. We use a beanless approach to protect the coffee ritual, farmer livelihood, and our precious planet.
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